When is Black Friday 2025?
Confirmed Black Friday 2025 Store Start Dates & Times
What to Expect for Black Friday 2025

Your Ultimate Black Friday 2025 Shopping Schedule: Dates, Times, and Early Access Confirmed!

Black Friday isn’t just one day anymore—it’s a massive, month-long savings event! To help you score the best deals without missing out, we’ve tracked down the confirmed and predicted start dates and times for the biggest retailers.

Get ready to mark your calendar! Here is your complete 2025 Black Friday Week schedule.

When is Black Friday 2025?

The official Black Friday shopping holiday falls on Friday, November 28, 2025.

However, the deals start much earlier! Most major retailers will kick off their sales—often with the same “Black Friday” prices—up to a week before Thanksgiving.

Confirmed Black Friday 2025 Store Start Dates & Times

Retailer	2025 Black Friday Sale Dates	Online Start Time	In-Store Opening (Black Friday)	Key Details
Walmart	Round 1: Nov. 14 – 16 Round 2: Nov. 25 – 30	12:01 a.m. ET	6:00 a.m.	Walmart+ Members get early access online at 7 p.m. ET the night before each round.
Amazon	Nov. 20 – Dec. 1 (Through Cyber Monday)	12:01 a.m. PT	N/A (Online Only)	Sale runs for 11 days. Expect Lightning Deals (short-lived) and daily deal drops.
Best Buy	Nov. 20 – 29	12:01 a.m. CT	Varies (check local store)	Weekly doorbusters also start as early as late October.
JCPenney	Nov. 21 – 30	12:01 a.m. CT	5:00 a.m.	Stores are closed on Thanksgiving Day. They will have in-store-only giveaways at 5 a.m., 9 a.m., 1 p.m., and 5 p.m. on Black Friday.
Kohl’s	Nov. 23 – 29	12:01 a.m. CT	5:00 a.m.	Early Access Event: Nov. 7 – 9. Keep an eye out for special Thanksgiving-only deals.
Macy’s	Nov. 23 – 30	Middle of the night / 6:00 a.m. ET	6:00 a.m. – 11:00 p.m.	The store is holding two early waves of deals before the official sale begins.
Walgreens	Nov. 26 – 30	Nov. 26 (Wednesday)	8:00 a.m.	Most locations are closed on Thanksgiving (except 24-hour stores). You need a myWalgreens membership for many deals.
Target	Nov. 27 – 28	12:01 a.m. PT	6:00 a.m.	Early weeklong deals start Nov. 2 and change every Sunday in November. Target Circle Deals of the Day run Nov. 1 – Dec. 24.
Lowe’s	Nov. 27 – 30	12:01 a.m. ET (Thanksgiving Day)	6:00 a.m.	Online deals on Thanksgiving are Rewards Members Only. Everyone else shops starting Black Friday. Stores are closed on Thanksgiving.
Sam’s Club	Nov. 27 – 30	12:01 a.m. ET	9:00 a.m. (Club Members) / 8:00 a.m. (Plus Members)	The sale focuses heavily on online deals that drop early on Thanksgiving.
Costco	Nov. 27 – Dec. 1	12:01 a.m. ET (Thanksgiving Day)	10:00 a.m.	Costco runs multiple rounds of early deals starting as early as Oct. 31.
Home Depot (Predicted)	Nov. 27 – Dec. 3	Midnight ET	6:00 a.m.	Early deals began on Nov. 6. Look for popular in-store-only holiday items like wreaths, poinsettias, and live Christmas trees on Black Friday morning.

What to Expect for Black Friday 2025

Sales are Starting Early (Again!): Don’t wait until November 28th. The best prices often drop in the weeks leading up to Black Friday. For example, Walmart, Amazon, and Best Buy all start their main sales on or before November 20th.
A Price War Between the Big Three: Expect Walmart, Amazon, and Target to heavily compete for the lowest prices on the hottest electronics and toys, including Apple AirPods, Beats headphones, and gaming consoles like the Nintendo Switch.
Thanksgiving Day Closures: Most major retailers (Target, Lowe’s, JCPenney, etc.) will remain closed on Thanksgiving Day, making their deals exclusively available online before they open their doors early on Friday morning.
Use Membership for Early Access: If you have Walmart+, a Lowe’s Rewards account, or a Sam’s Club Plus membership, you’ll be able to shop the absolute best deals hours before the general public. This is crucial for doorbusters and items with limited stock!